The headline in the Friday December 11 edition of the Calgary Herald caught my attention. It read: Astrologists get WISE to cosmos and was accompanied with a nice picture of the Wide-field Infrared Survey Explorer (WISE) satellite.
I knew that WISE was soon to be launched but it came as a surprise that astrologists were taking such an interest. They’re not of course, claims of the Calgary Herald notwithstanding. Just how dumb do you have to be to print a headline like this? I wonder if anyone at the Calgary Herald even knows what’s wrong with it?
The story is a hacked up version of what is a very good piece of scientific journalism from a John Johnson Jr. of the Los Angeles Times. The story, as published in the Times, ran about 1200 words and was entitled: The dark side of space about to be illuminated. As reprinted in the Herald, the piece ran less than a quarter of its original length and of course, there’s that headline.
For all my skeptical friends out there in Calgary (and beyond), read the original article in the Times just to get a feeling of what it is like to read a real newspaper. Oh yes, and rest assured that astrologists will not be working with data from WISE.